To keep it simple
= implementing economic solutions while maintaining high design standards: e.g. by cutting out the superfluous, planning simple structural and interior systems and using low-tech solutions where feasible and appropriate.
To explore alternative approaches
= being open to unconventional ideas, not being content with the first solution that comes to mind, taking a creative approach to task and absorbing impetus from all other partners involved in the planning process.
To build holistically and sustainably
= using materials and energy economically, applying forward-thinking, intelligent planning to build affordable buildings that are both economically viable over long periods and also flexible enough to adapt to future use of space.
To adopt an open, fair and focused approach
= creating optimal conditions for agreeable and motivating cooperation and achieving success together—taking the legitimate interests of all involved into consideration.